A collage of images showing various urban and interior scenes, including a person in a suit standing against a brick wall, a cozy room with yellow chairs and a fireplace, a white marble table with coffee and desserts, a street scene at sunset with palm trees, and a red vintage car parked beside a building with lush greenery.

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Collaborated with Patrick Janelle, a New York City-based travel, lifestyle, and fashion influencer, to design a website that offered his loyal followers a deeper connection to his life. Moving beyond a traditional blog, we developed a map-based web app that showcases city guides alongside a visual map of his Instagram posts, providing real value to his readers.

The project unfolded in several phases: from initial concepting and wireframing/UX to design iterations, prototyping with Principle, and ultimately full development. The result was a platform that seamlessly integrated storytelling, functionality, and Patrick’s unique style.

Art Direction / Template Design / UX Design / Content Studio Setup / Photography Direction / Brand Communication / Website Redesign / Cross-Functional Collaboration / Visual Storytelling

A website layout with a collage of images including a man in a suit standing by a brick wall, an interior with yellow chairs, a table with coffee drinks, a red vintage car, a street scene with palm trees, and a person holding an umbrella in an urban
A webpage featuring a home design or lifestyle theme, with a header image of a modern, well-lit workspace with art and a chair, the main content includes a quote about quitting a job to pursue passions, various photographs of a person in a suit, a co
A webpage showing a bar with a bartender behind the counter, shelves with bottles, a bowl of fruit, and bar stools. The page features sections with images of coffee, a lounge area with plants, a minimalist cafe, vibrant outdoor scene, and a cozy rest
A webpage displaying information about a restaurant named Estela, including a photo of the bar area, contact details, location map, business hours, and a section with images of coffee cups, interior shots, and menu items.
A collage of images including coffee cups, a city street with a person holding an umbrella, and a cozy indoor café setting, with some images of storefronts and a map of coffee spots in New York.
A webpage layout for Brunette Wine Bar featuring a header with wine bottles, a floral mirror, and shelves; sections displaying coffee and a grand opening announcement; images of a cafe interior, a person with a suitcase, and various outdoor scenes; and a newsletter sign-up at the bottom.