Homepage of Squarespace website with a large portrait of a bald man with gray beard, wearing a suit, holding his chin, and looking at the camera. Text overlay reads: 'Make your next move, Make your next website, The simplest way to create a beautiful website.' A button below says 'Start your free trial.'

Squarespace

At Squarespace, I shaped how users experience the brand through design and imagery. I directed the creation of website templates and photoshoots, blending modern aesthetics with intuitive functionality. Building out the content studio from the ground up, I led photography initiatives that brought templates to life with rich visuals. Collaborating closely with the UX and marketing teams, I helped conceptualize new design approaches and played a role in redesigning the Squarespace.com homepage—refining the brand story, streamlining navigation, and guiding potential customers toward conversion.

Art Direction / Template Design / UX Design / Content Studio Setup / Photography Direction / Brand Communication / Website Redesign
Cross-Functional Collaboration / Visual Storytelling

A man with a bald head and gray beard, wearing a suit, posing thoughtfully with his hand on his chin, set against a dark background, with a website layout showing various sections promoting web design, online store power, audience growth, and web dev
Screenshots of four website homepage templates with different colors and people on each, promoting website creation services.
Survey webpage titled 'Who is this website for?' with options including 'Myself - Personal Site', 'My business/organization', 'Someone else (client/friend/family)', and 'Other'. The background features various decorative vases and stones on a white s
A list of website categories overlaid on a background of a rusty pan with red and black chili peppers, sprigs of rosemary, and oil. Categories include 'What is this website about?', 'Media / Entertainment', 'Personal', 'Music', 'Health / Fitness', 'W
A digital webpage showing a person's legs wearing black and white athletic shoes and patterned socks, with a menu on the left side asking for the website's purpose.
A split-screen webpage with a natural landscape on the left showing a river, hills, and cloudy sky, and an urban structure on the right with dark shadows and a person performing a yoga pose. The webpage asks, 'Who is this website for?' with options f
A website menu page with a list of categories such as Media, Personal, Music, Health, Wedding, Photography, Non-Profit, Home & Living, Fashion, Travel, Food, Art, Professional Services, and Other. The page has a minimalistic design with a large numbe
Screenshots of a Squarespace website template showcasing various pages including homepage, product pages, and design options with models, product images, and text.
A promotional webpage for a photo-sharing app showing how to discover, curate, share, and explore photos on a smartphone, with images of food, nature, and people.
A promotional webpage for a travel experience sharing app called Discovrd. The page features a headline encouraging users to curate and share experiences with friends, with a background image of two smartphones displaying maps and location pins in Ne
A digital music streaming interface with a playlist titled 'listen.' featuring five sessions: Soul, Rock, Jazz, Hip Hop, and Indie. Below are two music tracks displayed as vinyl record art—one titled 'The Sound of Fury' and the other 'Drum Loop Colla
A webpage with information about booking drum tracks and samples, listing steps for the process, and featuring a 'Get in Touch' button at the bottom.
Two images of a website featuring clothing and a blog post. The first image shows a blog post titled 'On the Road' with a black and white photo of a tunnel. The second image displays an online shop with a grey sweatshirt that says 'NUEVA YORK' and pr
Webpage featuring artist Raina Holland's music pricing and recording information, with a minimalist design, a logo, and menu icon.
Webpage layout of Raina Holland's music lessons website with images and text about private music classes, schedule, and contact information.
A variety of sliced citrus fruits including grapefruits, oranges, limes, lemons, and blood oranges arranged on a light surface with green mint leaves scattered among them.
A variety of fresh fruits including berries, peaches, melon, strawberries, cherries, and pomegranate on a light surface.
Various ingredients on a white surface including garlic, radish, new greens, dried herbs, spices, and beans, with notebooks, a pen, and a checkered cloth.
Multiple metal and wooden spoons filled with spices and herbs placed on a gray surface
Various heirloom and cherry tomatoes, along with leafy parsley, arranged on a light-colored surface.
Overhead view of a kitchen countertop with ingredients and tools, including a lemon, ginger root, a grater, a knife, a cup of tea, honey, turmeric, and a bowl of golden turmeric soup.
A webpage with a header showing the name Jessa Warren and a navigation menu. The main section includes a large image of tea and a bowl of tea leaves, followed by a grid of six smaller images featuring yoga, tea leaves and tea, lemons on a plate, a na
A website homepage with a minimalist design featuring a background photo of various cooking spoons on a textured surface, with one hand placing a spoon.
Website homepage for a nutritionist with images of fresh citrus fruits, leafy greens, and grains. The page includes sections about programs, goals, work ethic, and FAQs.
A bouquet of pink, purple, and peach-colored flowers with green and dark purple leaves on a light gray surface.
A flat lay of a workspace with various flowers and greenery, including pink peonies, purple lisianthus, yellow dandelion, and green leaves, some in glass vases and others scattered on a gray surface. There are also brown paper wrapping, glass bottles
A floral arrangement in a white urn-shaped vase with pink, white, and green flowers, placed against a plain white background.
A silver vase filled with pink, purple, and peach flowers and green leaves, placed on a white surface against a plain, light gray background.
A black vase holding a floral arrangement with green and purple flowers and foliage, placed on a white surface against a plain light gray background.
Person arranging a large bouquet of assorted pink and white flowers on a table, with floral scissors, twine, and loose flowers scattered around.