A white ceramic bowl containing seven brown speckled eggs, casting soft shadows on a light surface.

Imre

Imre is an ongoing hospitality concept exploring how thoughtful design can shape everyday experiences. Inspired by cafés, markets, guest houses, and the simple act of gathering around a table, the project brings together brand strategy, creative direction, mood boards, art direction, photography, visual research, editorial design, and storytelling to build a cohesive and immersive brand world. From early visual exploration through final identity and presentation, every element was developed to express a shared vision of hospitality rooted in craft, beauty, and connection.

Brand Strategy/Creative Direction/Identity/Art Direction/ Brand Guidelines/Mood boards/Editorial Design/UX Design

A dining room with a marble-topped round table set with wine glasses and bottles, surrounded by yellow upholstered chairs. The wall behind has a wall-mounted light fixture and a colorful abstract painting.
A still life photograph of various pears and apples arranged on a rustic wooden surface with a plain, light-colored backdrop.
A dark gray background with white text listing key topics: 'Why it matters,' 'Guiding principles,' 'The pillars,' 'How it comes to life,' and 'Where we begin'.
A collage of pages from a book titled 'The Pillars', featuring images of pears, pears on a table, and a person walking inside a modern, minimalistic space.
A collage of various dishes including fried chicken, greens, bread and butter, cereal with fruit, garlic, and a tomato slice with herbs.
Three images related to hospitality. The first shows two people in black attire handing plates with cinnamon rolls and other baked goods. The second shows a person serving drinks in green glasses at a table. The third shows a woman in a white dress a
A woman stacking smooth stones on a table, a woman pouring oil into a bowl of salad, and a person working in a woodworking shop.
A collage of images featuring a gathering or celebration. Includes a group of people sitting at a table outdoors with sunlight filtering through trees, an elegantly set dining table indoors with artwork on the wall, and another table with floral arra
A collage of four different art objects including dried flower arrangements in vases, a black bowl with yellow flowers, a white carved sculpture, and a wooden bowl with a branch with red berries.
Three images: a family dining outdoors at sunset, a person harvesting produce in a garden, and a group of people having a discussion outside a cafe.
A presentation slide titled 'Guiding Principles' listing six principles related to everyday life, thoughtful design, hospitality, curiosity, business, and building a better world, with brief descriptions for each.
Part of a room with a beige textured wall, a small wall-mounted lamp, a framed piece of artwork, and a round table set with two wine glasses and a bottle. The image includes text discussing the philosophy of life and expression.
A cozy room with large windows bringing in natural sunlight, decorated with a potted plant, a wooden bench, and a small countertop with a coffee machine. The view outside shows snow-covered ground and trees.
Collage of images showcasing branding materials for Imre, including a logo, promotional signage, and a person holding a business card.
A page from a document or book with the title 'THE APPROACH' and sections numbered 01 to 08, each describing different principles or elements related to creating welcoming, intuitive, and meaningful environments and experiences. The page has a beige
Sample typography showcase including different fonts: IvyOra Display, Forma Mono, goldenfapers, and handwritten script, with a paragraph explaining the purpose of extended typography.
Page from a branding proposal document focusing on typography, with a section discussing the primary typeface 'Satoshi' and a list of related words in varying font sizes and styles.
A display of fresh fruits including pineapples, oranges, and lemons arranged in wooden crates at a farmer's market.
A color palette sheet with swatches labeled Snowdrift, Fog Linen, Dune, Morning Mist, Wheat Husk, Terracotta, Mosswood, Charcoal Ember, Turtle Dove, Roibus Tea, Dark Earth, Phantom, and others, with their respective color codes and descriptions.
A white wooden spoon and a white wooden spatula resting on different textured white surfaces, with a background of a plain, light beige wall.
Photographs of food and ingredients including fresh garlic, cantaloupe, a bowl of mixed grains or cereals, a plate of pasta with greens, jars of preserved vegetables, a bowl of assorted nuts, coffee, and various herbs and spices arranged on a table.
Page from a guide explaining the approach to guest house design, emphasizing slow pacing, local experiences, connection with nature, seasonality, hospitality, gathering, and rituals.
Collage of modern residential buildings surrounded by nature, including trees, grass, and outdoor furniture.
A collage of four images: A group of people dining outdoors during sunset, a table set with autumn-themed decorations and candles, a scenic view of trees and sunlight, and a close-up of a decorated dining table.